Douglasian Cultural Model in Indian Context Essay

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Introduction
Today’s universe is being dominated by day-to-day inventions in engineering and increasing globalisation which helps organisations to distribute and to run globally in a successful manner. Every administration runing at a planetary degree is seeking to better their fiscal net incomes. The success of such organisations greatly depends on their work force and their decision-making capablenesss. Many times the ethicality of such determinations have been questioned because of the net income goaded schemes of these organisations.
As Nobel Prize victor economic expert Milton Friedman quotes. An executive’s duty by and large will be to do as much money as possible while conforming to their basic regulations of the society. both those embodied in jurisprudence and those embodied in ethical usage. ” The decision-making procedure and hence ethicality of the determinations in such administrations is greatly influenced by the civilization of the work force. Bartels ( 1967 ) was one of the first to observe the importance of the function of civilization in ethical decision-making. There are different surveies which discuss the diverseness of ethical decision-making based on different position for illustration. Vitell. Nwachukwu and Barnes. 1993 discuss the consequence of civilization on ethical decision-making with the aid of Hofsted’s typology while Patel and Schaefer. 2009 discuss the same with the aid of Douglasian Cultural Theory ( CT ) position in the Indian context.
Drumhead
Patel and Schaefer’s article discusses the impact of civilization on ethical decision-making from a Douglasian Cultural Theory ( CT ) position. It explains the dynamic ethical behavior of the person with four solidarities of CT. The Article besides discusses the concern moralss in the Indian context. Writers argue that using inactive construct of civilization to the procedure of ethical decision-making in concern consequences in several jobs. The Authors propose CT as an alternate theoretical account to these inactive constructs to avoid these jobs. The Article says that every societal system is ethically plural because of the presence of all four solidarities together. An Individual from different solidarities may hold a different perceptual experience of an issue’s moral strength which may take to different degrees of moral consciousness and hence to different moral opinions. The Article explores the dynamicity and diverseness of ethical decision-making in concern utilizing the CT model within the Indian context with illustrations of Amul. SEWA. Tata Steel. ONGC and Reliance.
Strengths
This article offers an alternate attack of CT saying the impact of civilization on ethical decision-making procedure in concern. Writers argue that using the inactive construct of civilization to the concern moralss consequences in different jobs like national stereotyping. concentrate on lone national cultural facet disregarding the other facets and wide generalization of civilization at national degree. This article strongly supports the bookmans who challenge the essentialist civilization attack like Hofstedian model. Singh ( 1990 ) and Bosland ( 1985a ) have shown that it is possible to hold different tonss on the four Hofstedian dimensions within the same state. Hence there is possibility of difference in ethical behavior within the same state. The Authors besides talk about the same ethical dynamicity in behavior.
The article strongly illustrates the diverseness in concern moralss within Indian context utilizing CT theoretical account. The Article negotiations about the different cultural forms bing in same corporation at same clip. This article supports the statement by Sathe ( 1985 ) which says that although. the term corporate culture” is used as if administrations have a massive civilization. most companies have more than one set of beliefs act uponing the behavior of employees.
The Article besides supports the Thompson’s ( 1997 a-c ) theory who argues that same person could be a member of different solidarities in different contexts which explains the different ethical behavior of an person at a different societal context. Besides the article surveies the ethical patterns of different types of companies and concern entities to understand the concern moralss beyond big private corporations with regard to all the four solidarities of CT. The article debates about the dynamicity of ethical decision-making by mentioning the illustrations of all the solidarities bing in different Indian corporations. Besides it talks over about the historical and philosophical background for the acceptance of different ethical schemes by different corporations.
Failings
The article explains the procedure of ethical decision-making in concern from a ‘Douglasian Cultural Theory’ position merely. The article does non place many other factors beyond civilization that may account for differences in work behavior across states. Scholars like Parboteeah and Cullen ( 2003 ) have suggested the demand to include noncultural factors to insulate the influence of civilization on ethical behavior. Besides many bookmans have talked about the other personal features like instruction. age. gender and faith that affect the ethical decision-making but they have non put any visible radiation on this portion in the article. Harmonizing to Kracher. Chatterjee and Lundquist. instruction plays an of import and positive function in one’s ethical decision-making. Besides Singhapakdi et Al. : JBE ( 1996 ) talk about the relationship between ethical sensitiveness and age being significantly positive.
Ameen. et Al. . ( 1996 ) suggests that ethical judgements vary harmonizing to gender. where females have historically been more ethical compared to males. Harmonizing to Singhapakdi et Al: JBE ( 2000 ) . there is a positive relationship between faith and perceptual experience of an ethical job. The article has non mentioned all these positions while sing the procedure of ethical decision-making. Patel and Schaefer explained the ethical behavior in Indian concern context with the aid of CT and argue that as CT is non limited in its range of application. what is true for one state should besides be true for other states. This contradicts the findings of the research workers like Tsui which states The major contexts that may divide one state from another include the physical. historical. political. economic. societal. and cultural. ” This may do an person from another state to act otherwise in the same context comparison to single in India.
My point of view
The research article applies CT theoretical account to explicate the ethical decision-making procedure in concern within Indian context which allows us to look beyond inactive and limited construct of national civilization. The writers have explained the ethical behavior utilizing illustrations of different Indian concern entities. Since India is one of the largest turning economic systems. this research paper will be utile in supplying the penetrations of the ethical patterns in India. In my sentiment. the writers have raised valid inquiries about the surveies that link inactive constructs of the civilization to the concern moralss. The writers have successfully associated dynamicity in ethical behaviors with the different cultural forms as per CT which proves the being of all the four solidarities in every societal system. Paper besides gives us penetrations about how all the solidarities co-exist and seek to rule each other. The Authors explain it in an Indian context mentioning illustrations for each solidarity.
Furthermore. writers have highlighted the of import fact that directors runing under different cultural forms may comprehend and go to to information about moral issues otherwise which consequences in different ethical behavior. The article considered the really of import factors of history and political relations that may hold influenced while discoursing dynamicity of ethical behaviors within Indian context. I am of the sentiment that the Douglasian cultural theory is non sufficient to judge the ethical behavior in concern. There are many other factors like instruction. age. gender and faith which hold a important function in the decision-making procedure. The writers have failed to see these factors. I believe the consideration of the above mentioned factors would hold made this research work more dependable. Besides I disagree with the authors’ statement of what is true for India should besides be true for other states since every state has a different political. economical. cultural and physical background.
Decision
Taran Patel and Anja Schaefer have criticized the inactive and limited construct of civilization to ethical decision-making in concern. They have provided the alternate attack of Douglasian cultural theory to explicate the dynamicity and diverseness in ethical behaviors with the aid of illustrations from concern entities in India. The Authors advocate that the directors should be sensitive to the beliefs of all the four solidarities to be more effectual. The Authors besides agree that more empirical and theoretical work is needed to beef up the relationship between the cultural forms and concern moralss.
Mentions
Bartels. R. : 1967. ‘A Model for Ethics in Marketing’ . Journal of Marketing. Vol. 31. No. 1 ( Jan. . 1967 ) . pp. 20-26
Vitell S. Nwachukwu S and Barnes J. : 1993. ‘The Effects of Culture on Ethical Decision-Making: An Application of Hofstede’s Typology’ . Journal of Business Ethics. Vol. 12. No. 10 ( Oct. . 1993 ) . pp. 753-760
Hofstede. G. 1980. ( Revised in 1984 ) . Culture’s Consequences – International Differences in Work-related Values. Sage Publications.
Singh. J. 1990. Pull offing Culture and Work-related Valuess in India. Organization Studies. 11 ( 1 ) : 75-101
Bosland. N. 1985a. An rating of Replication Studies utilizing the Values Survey Module. Institute for Research on Intercultural Cooperation. Rijks-universiteit Limburg Working Paper 85-2. Maastricht
Sathe. V. ( 1985 ) . Culture and Related Corporate Realities. Irwin. Homewood. IL.
Thompson. M. : 1997a. ‘Rewriting the Precepts of PolicyAnalysis’ . in M. Thompson and R. J. Ellis ( explosive detection systems. ) . Culture Matters: Essaies in Honour of Aaron Wildavsky ( Westview Press. Boulder. CO ) .
Thompson. M. : 1997b. ‘Cultural Theory and TechnologyAssessment’ . in F. Fischer and M. Hajer ( explosive detection systems. ) . Populating with Nature: Environmental Discourse and Cultural Politics ( Oxford University Press. Oxford ) .
Thompson. M. : 1997c. ‘Cultural Theory and IntegratedAssessment’ . EnvironmentalModeling and Assessment 2. 139–150.
Kracher. B. . A. Chatterjee and A. R. Lundquist: 2002. ‘Factors Related to the Cognitive Moral Development of Business Students and Business Professionals in India and the United States: Nationality. Education. Sexual activity and Gender’ . Journal of Business Ethical motives 35 ( 4 ) . 255–268
Parboteeah. K. P. . & A ; Cullen. J. B. 2003. Social establishments and work centrality: Explorations beyond national civilization. Organization Science. 14 ( 2 ) : 137-148.
Patel. T. : 2005. Using Dynamic Cultural Theories to explicate the Viability of International Strategic Alliances: A Focus on Indo-French Alliances. PhD Thesis. Open University. Milton Keynes. UK.
Singhapakdi. A. . S. J. Vitell and K. L Kraft: 1996. ‘Moral Intensity and Ethical Decision-Making of Marketing Professionals’ . Journal of Business Research 36. 245–255.
Ameen. E. . Guffey. D. and J. McMillan. 1996. Gender Differences in Determining the Ethical Sensitivity of Future Accounting Professionals. Journal of Business Ethics 15: 591-597.
Singhapakdi. Anusorn. Janet K. Marta. Kumar C. Rallapalli. and C. P. Rao ( 2000 ) . Toward an Understanding of Religiousness and Marketing Ethical motives: An Empirical Study. ” Journal of Business Ethics. Vol. 27. No. 4. 305-319.

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