Summary of Auto Industry of Ca…

Published: 2020-08-09 08:15:04
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Summary of Auto Industry of CanadaCanada is the world’s top 10 car maker with producers of light vehicles with Five global OEMs and assemble more than 2 million vehicles each year include Brand name car as: FCA, Ford, GM, Honda and Toyota. The auto industry has play a very important role in Canada’s economy with $19 billion contribution to GDP, employs above 125,000 people and in additional 400,000 people are employ in relations to aftermarket services and dealership networks.Demographics SegmentDivides the larger market into groups based on several defined traits. Age, race, gender, marital status, occupation, education and income.Young owner, 18-29 age, Not marry, high school – University, low to middle class income at $30,000 +Mature owner, 30-50 age, married, College – University, low to middle class income at $45,000 +Family with kids, 30-50 age, married, College – University, middle to high class income $65,000+Geographic SegmentCompanies that sell products or service specific to a certain Community, state, region, country or group of countries, Global businesses.Ontario, Canada, United State, International, International Psychographics SegmentPsychographics or lifestyle segmentation has become increasingly common as companies look to identify consumers based on interests and activities in lieu of demographics. As an example of this strategy’s benefits, consider the lifestyle of an outdoor adventure.Very fun/sociable personality, Compact and subcompact cars, Sports carsFamily with kids, Midsize sedans to Full-size sedans and Hybrid ; electric vehiclesEnjoyment lifestyles, Sports to Luxury car and Hybrid ; electric vehiclesBehavioral segmentBased on user behaviors, including patterns of use, price sensitivity, brand loyalty and benefits Higher-income earners may have more interest in higher-quality models versus low-cost models. Lower income- Dodge Chrysler, Ford Edge, Toyota Corolla, Honda CivicMiddle income-Chrysler Pacifica (and hybrid), Ford Flex, Toyota RAV4, Honda CR-VHigher Income-Chrysler 300, Lincoln MKX, Cadillac XTS, Ford GT, Lexus RX450h

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